Collection of ‘Muhammad Ali’ perfumes take to the skies with Etihad Airways

Seven men’s fragrances inspired by boxing legend, Muhammad Ali are available for Etihad Airways passengers to order from the airline’s online shop for the very first time. The fragrances can be purchased using air miles via Etihad Airways’ website.

Launched at the Dorchester Hotel in London and the Burj Al Arab Hotel in Dubai in 2017, the seven fragrances have been created by DBI Innovations to form two collections of elegant scents for men. Three of the varieties make up the ‘Legend’ collection, while the other four form its complementary ‘Legacy’ counterpart. Each scent has been crafted from an exclusive mix of ingredients, including bergamot lavender, patchouli, suede and amber.

Each Muhammad Ali fragrance is presented in a silver or gold glass bottle, shaped like the gloves worn by the American boxer, activist and philanthropist, and hand-finished with a coloured leather lace. They are named ‘Round 1’ through to ‘Round 7’ in honour of Ali’s unbeatable track record in the ring.

Xxxxx, from DBI Innovations Scent said, “Our Muhammad Ali fragrance collections have proven extremely popular amongst our customers and we are thrilled to have this chance to feature them now on the online shop of this highly prestigious airline. We hope that they prove popular amongst Etihad’s members and we look forward to working with the airline for a long time to come.

The Muhammad Ali ‘Legacy’ and ‘Legend’ men’s fragrance collections are available online via More information about the fragrances is available at

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